Selected Meta ad work
Advertising Designs Built to Stop the Scroll
A curated view of Meta ad creatives I have designed for Facebook and Instagram feeds and stories, shown as real creative assets for businesses across industries.
Campaign creatives
Feed and story ad designs
Each design is built around one clear message, a strong visual hook and a direct call to action suited to its placement.
Creative principles
How each design earns attention
Direct-response creatives follow a simple structure: a hook that stops the scroll, a visual hierarchy that leads the eye, and a clear reason to act.
Hook frame
Stop the scroll
The opening frame states one clear idea in large, legible type so the message registers within a second of the feed moving.
Hierarchy
Lead the eye
Headline, supporting line and call to action are sized and placed in a fixed order, so the viewer knows where to look first.
Call to action
Give a reason to act
Each creative ends on a specific next step, such as a consultation or a request for details, matched to the offer in the ad.